AI Marketing Skills

1# AI Marketing Skills
2 
3**Marketing frameworks that AI actually executes.**
4 
5Not guides. Not courses. *Skills* — packaged expertise your AI agent loads and follows.
6 
7[![License: MIT](https://img.shields.io/badge/License-MIT-blue.svg)](https://opensource.org/licenses/MIT)
8[![Skills](https://img.shields.io/badge/Skills-17-green.svg)](#available-skills)
9[![Compatible](https://img.shields.io/badge/Works%20With-Claude%20Code%20%7C%20OpenClaw%20%7C%20Copilot-purple.svg)](#compatibility)
10 
11---
12 
13## What Are Agent Skills?
14 
15Agent Skills are an [open standard](https://agentskills.ai) for packaging expertise as instructions that AI agents can follow.
16 
17**Traditional content:** You read it → You apply it → You forget half of it.
18 
19**Agent Skills:** Your agent reads it → Your agent applies it → Every time. Perfectly.
20 
21Think of it like giving your AI a playbook written by an expert. Instead of prompting from scratch every time, the skill provides the framework, questions, and output format automatically.
22 
23---
24 
25## Available Skills
26 
27### Strategy & Positioning
28 
29#### 🎯 Positioning Basics
30Core positioning framework for founders and marketers. Clarify who you're for, what you do, and why you're different.
31 
32**Use when:** "Help me with positioning", "Who is this for?", "What makes us different?"
33 
34→ [positioning-basics/SKILL.md](./positioning-basics/SKILL.md)
35 
36---
37 
38#### 🔍 AI Discoverability Audit
39Audit how a brand appears in AI-powered search and recommendation systems (ChatGPT, Perplexity, Claude, Gemini).
40 
41**Use when:** "How do I show up in ChatGPT?", "AI search visibility", "AEO audit"
42 
43→ [ai-discoverability-audit/SKILL.md](./ai-discoverability-audit/SKILL.md)
44 
45---
46 
47#### 📚 Marketing Principles
48Apply timeless marketing and business principles from the masters (Drucker, Ogilvy, Godin, Buffett, Munger, Bezos, Jobs).
49 
50**Use when:** "First principles thinking", "Should I do X?", "What would work here?", strategic decisions
51 
52→ [marketing-principles/SKILL.md](./marketing-principles/SKILL.md)
53 
54---
55 
56### Content & Authority
57 
58#### 💼 LinkedIn Authority Builder
59Build a LinkedIn content system for thought leadership. Positioning, content pillars, formats, and posting rhythm.
60 
61**Use when:** "LinkedIn strategy", "Build my presence", "Content system", "Thought leadership"
62 
63→ [linkedin-authority-builder/SKILL.md](./linkedin-authority-builder/SKILL.md)
64 
65---
66 
67#### 💡 Content Idea Generator
68Generate content ideas based on your positioning and ICP. Multiple frameworks for different content types.
69 
70**Use when:** "What should I post?", "Content ideas", "Blog topics", "LinkedIn content"
71 
72→ [content-idea-generator/SKILL.md](./content-idea-generator/SKILL.md)
73 
74---
75 
76#### 🎙️ Voice Extractor
77Extract and document someone's authentic writing voice from samples. Create voice guides for AI training or ghostwriting.
78 
79**Use when:** "Capture my voice", "Voice guide", "Write like me", "Train AI on my style"
80 
81→ [voice-extractor/SKILL.md](./voice-extractor/SKILL.md) | [$9 premium version on Claw Mart →](https://www.shopclawmart.com/listings/voice-extractor-f1578cb8)
82 
83---
84 
85#### 🧹 De-AI-ify
86Remove AI-generated jargon and restore human voice to text. Built from analyzing 1,000+ AI vs human content pieces.
87 
88**Use when:** "This sounds like AI", "Make it human", "Remove AI voice", "De-robotify this"
89 
90→ [de-ai-ify/SKILL.md](./de-ai-ify/SKILL.md)
91 
92---
93 
94#### 📱 Social Card Generator
95Generate platform-specific social post variants (Twitter, LinkedIn, Reddit) from one source input. No API dependency.
96 
97**Use when:** "Turn this into social posts", "Repurpose for Twitter/LinkedIn", "Create social variants"
98 
99→ [social-card-gen/SKILL.md](./social-card-gen/SKILL.md)
100 
101---
102 
103### Research & Intelligence
104 
105#### 🔬 Last 30 Days Research
106Research any topic across Reddit, X, and web from the last 30 days. Current trends, real community sentiment, and actionable insights in 7 minutes vs 2 hours manual research.
107 
108**Use when:** "What are people saying about X?", "Current trends in Y", "Market research", "Community sentiment"
109 
110→ [last30days/SKILL.md](./last30days/SKILL.md)
111 
112---
113 
114#### 🔎 Reddit Insights
115Search and analyze Reddit content using semantic AI search. Find user pain points, discover niche markets, validate business ideas with real user feedback.
116 
117**Use when:** "Search Reddit for...", "What does Reddit think about?", "Find pain points", "Validate this idea"
118 
119→ [reddit-insights/SKILL.md](./reddit-insights/SKILL.md)
120 
121---
122 
123#### 🎬 YouTube Summarizer
124Fetch YouTube video transcripts, generate structured summaries with key insights and metadata. Supports full transcript delivery.
125 
126**Use when:** "Summarize this YouTube video", "Get transcript from...", "Key takeaways from this video"
127 
128→ [youtube-summarizer/SKILL.md](./youtube-summarizer/SKILL.md)
129 
130---
131 
132#### 🔗 LinkedIn Profile Optimizer
133Audit and rewrite your LinkedIn profile to attract the right people. Scores each section, rewrites headline and about copy, and includes an AI visibility checklist for ChatGPT/Perplexity/Claude search.
134 
135**Use when:** "Optimize my LinkedIn", "Rewrite my about section", "LinkedIn profile help", "AI search visibility"
136 
137→ [linkedin-profile-optimizer/SKILL.md](./linkedin-profile-optimizer/SKILL.md)
138 
139---
140 
141### Conversion & Sales
142 
143#### 📄 Homepage Audit
144Quick conversion audit for any homepage or landing page. Get actionable feedback in minutes.
145 
146**Use when:** "Review my homepage", "Why isn't my page converting?", "Audit my landing page"
147 
148→ [homepage-audit/SKILL.md](./homepage-audit/SKILL.md)
149 
150---
151 
152#### 📧 Cold Outreach Sequence
153Build personalized cold outreach sequences for LinkedIn and email. Research, connection requests, follow-ups, and conversion.
154 
155**Use when:** "Cold outreach", "LinkedIn messages", "Prospecting sequence", "Sales emails"
156 
157→ [cold-outreach-sequence/SKILL.md](./cold-outreach-sequence/SKILL.md)
158 
159---
160 
161#### 📊 Case Study Builder
162Turn client wins into formatted case studies for proposals, social proof, and sales conversations.
163 
164**Use when:** "Write a case study", "Document results", "Client success story", "Build social proof"
165 
166→ [case-study-builder/SKILL.md](./case-study-builder/SKILL.md)
167 
168---
169 
170#### ⭐ Testimonial Collector
171Systematically gather and format client testimonials for social proof.
172 
173**Use when:** "Get testimonials", "Social proof", "Client quotes", "Build credibility"
174 
175→ [testimonial-collector/SKILL.md](./testimonial-collector/SKILL.md)
176 
177---
178 
179### Productivity & Operations
180 
181#### 📅 Plan My Day
182Generate an energy-optimized, time-blocked daily plan based on circadian rhythm research and GTD principles.
183 
184**Use when:** "Plan my day", "Time block today", "What should I work on?", "Daily schedule"
185 
186→ [plan-my-day/SKILL.md](./plan-my-day/SKILL.md)
187 
188---
189 
190#### 📧 Newsletter Creation & Curation
191Industry-adaptive B2B newsletter creation with stage, role, and geography-aware workflows.
192 
193**Use when:** "Create a newsletter", "Curate content for newsletter", "B2B newsletter", "Weekly digest"
194 
195→ [newsletter-creation-curation/SKILL.md](./newsletter-creation-curation/SKILL.md)
196 
197---
198 
199## How to Use These Skills
200 
201### Step 1: Choose Your AI Tool
202 
203These skills work with any AI that can read instructions:
204 
205| Tool | Where to Put Skills |
206|------|---------------------|
207| **Claude Code** | `~/.claude/skills/` |
208| **OpenClaw** | `~/.openclaw/skills/` |
209| **GitHub Copilot** | `.github/skills/` in your repo |
210| **VS Code Copilot** | `.github/skills/` in your workspace |
211| **ChatGPT/Claude (manual)** | Paste SKILL.md content into your prompt |
212 
213### Step 2: Install the Skill
214 
215**Option A: Clone the whole repo**
216```bash
217git clone https://github.com/BrianRWagner/ai-marketing-skills.git
218```
219 
220**Option B: Copy individual skills**
221```bash
222# Clone first
223git clone https://github.com/BrianRWagner/ai-marketing-skills.git
224 
225# Copy what you need (example: Claude Code)
226cp -r ai-marketing-skills/positioning-basics ~/.claude/skills/
227cp -r ai-marketing-skills/voice-extractor ~/.claude/skills/
228```
229 
230### Step 3: Use It
231 
232Once installed, just ask your AI to help with that topic. The skill activates automatically based on keywords.
233 
234**Examples:**
235- "Help me with positioning for my SaaS product"
236- "Audit my homepage: [url]"
237- "Extract my voice from these writing samples"
238- "Build me a LinkedIn content strategy"
239- "What are people saying about [topic] on Reddit?"
240- "Summarize this YouTube video"
241- "This sounds too AI — make it human"
242 
243The AI will follow the skill's framework instead of generic responses.
244 
245---
246 
247## Compatibility
248 
249| Platform | Status | Notes |
250|----------|--------|-------|
251| Claude Code | ✅ Full Support | Native skills folder |
252| OpenClaw | ✅ Full Support | Native skills folder |
253| GitHub Copilot | ✅ Full Support | Via .github/skills |
254| VS Code Copilot | ✅ Full Support | Via workspace |
255| ChatGPT | ⚠️ Manual | Paste SKILL.md content |
256| Claude.ai | ⚠️ Manual | Paste SKILL.md content |
257| Cursor | ✅ Full Support | Via rules/context |
258 
259---
260 
261## 🔥 Premium on Claw Mart
262 
263Deeper frameworks and ready-to-deploy AI systems. Available on [Claw Mart](https://www.shopclawmart.com):
264 
265### Skills
266 
267| Skill | What It Does | Price | Link |
268|-------|-------------|-------|------|
269| **🎙️ Voice Extractor** | Extract your authentic writing voice and teach your AI to sound like you — not like ChatGPT | $9 | [Buy →](https://www.shopclawmart.com/listings/voice-extractor-f1578cb8) |
270| **🧠 Founder Intelligence** | A decade-plus of books, podcasts, and founder interviews distilled into 9 strategic lenses. Decision-quality answers — not motivational advice. | $15 | [Buy →](https://www.shopclawmart.com/listings/founder-intelligence-2002a45e) |
271| **🎙️ Voice-Matched Content System** | Extract your voice from writing samples → generate content that sounds like you, not AI | $9 | [Buy →](https://www.shopclawmart.com/listings/voice-matched-content-system-095c6e91) |
272| **🔍 Brand Positioning Audit** | Audit any brand's positioning in 15 min — scored diagnosis + messaging rewrites | $9 | [Buy →](https://www.shopclawmart.com/listings/brand-positioning-audit-a22b40b6) |
273| **☀️ Morning Brief System** | Wake up to weather, email digest, priorities, and overnight work summary | $14 | [Buy →](https://www.shopclawmart.com/listings/morning-brief-system-5c9005d8) |
274| **🚀 AI Employee Onboarding Wizard** | Go from zero to a fully configured AI employee in 15 minutes — generates 7 production-ready config files | $9 | [Buy →](https://www.shopclawmart.com/listings/ai-employee-onboarding-wizard-2ed777d1) |
275| **🔍 Competitor Intel Brief** | Structured competitive teardown — positioning, ICP, moat assessment, vulnerability map, and attack brief | $12 | [Buy →](https://www.shopclawmart.com/listings/competitor-intel-brief-6dafbc46) |
276 
277### Personas
278 
279| Persona | What It Does | Price | Link |
280|---------|-------------|-------|------|
281| **🤵 The Chief of Staff** | A complete AI Chief of Staff — proactive, opinionated, runs your day | $19 | [Buy →](https://www.shopclawmart.com/listings/the-chief-of-staff-ee036345) |
282| **🏗️ Multi-Agent Team Blueprint** | Blueprint for running a 10-agent AI team with roles, routing, and meetings | $19 | [Buy →](https://www.shopclawmart.com/listings/multi-agent-team-blueprint-4da2ac9b) |
283 
284👉 Browse all on Claw Mart: [shopclawmart.com](https://www.shopclawmart.com)
285 
286---
287 
288## About
289 
290Created by **Brian Wagner** — AI Marketing Architect
291 
29215+ years building marketing systems for Fortune 500s and startups. Now packaging that expertise for the AI era.
293 
294- 🌐 [brianrwagner.com](https://brianrwagner.com)
295- 🐦 [@BrianRWagner](https://twitter.com/BrianRWagner)
296- 💼 [LinkedIn](https://linkedin.com/in/brianrwagner)
297 
298---
299 
300## Contributing
301 
302Found an issue? Have an improvement?
303 
3041. Fork the repo
3052. Make your changes
3063. Submit a PR
307 
308All contributions welcome. Let's make these skills better together.
309 
310---
311 
312## License
313 
314MIT — Use freely. Attribution appreciated.
315 
316---
317 
318*Marketing frameworks that AI actually executes.* 🔱
319