Marketing frameworks that AI actually executes. Not guides. Not courses. Skills — packaged expertise your AI agent loads and follows. Agent Skills are an open standard for packaging expertise as instructions that AI agents can follow. Traditional content: You read it → You apply it → You forget half of it. Agent Skills: Your agent reads it → Your agent applies it → Every time. Perfectly. Think of
Add this skill
npx mdskills install BrianRWagner/ai-marketing-skillsComprehensive collection of 17 marketing skills with clear trigger phrases and practical use cases
Marketing frameworks that AI actually executes.
Not guides. Not courses. Skills — packaged expertise your AI agent loads and follows.
Agent Skills are an open standard for packaging expertise as instructions that AI agents can follow.
Traditional content: You read it → You apply it → You forget half of it.
Agent Skills: Your agent reads it → Your agent applies it → Every time. Perfectly.
Think of it like giving your AI a playbook written by an expert. Instead of prompting from scratch every time, the skill provides the framework, questions, and output format automatically.
Core positioning framework for founders and marketers. Clarify who you're for, what you do, and why you're different.
Use when: "Help me with positioning", "Who is this for?", "What makes us different?"
Audit how a brand appears in AI-powered search and recommendation systems (ChatGPT, Perplexity, Claude, Gemini).
Use when: "How do I show up in ChatGPT?", "AI search visibility", "AEO audit"
→ ai-discoverability-audit/SKILL.md
Apply timeless marketing and business principles from the masters (Drucker, Ogilvy, Godin, Buffett, Munger, Bezos, Jobs).
Use when: "First principles thinking", "Should I do X?", "What would work here?", strategic decisions
→ marketing-principles/SKILL.md
Build a LinkedIn content system for thought leadership. Positioning, content pillars, formats, and posting rhythm.
Use when: "LinkedIn strategy", "Build my presence", "Content system", "Thought leadership"
→ linkedin-authority-builder/SKILL.md
Generate content ideas based on your positioning and ICP. Multiple frameworks for different content types.
Use when: "What should I post?", "Content ideas", "Blog topics", "LinkedIn content"
→ content-idea-generator/SKILL.md
Extract and document someone's authentic writing voice from samples. Create voice guides for AI training or ghostwriting.
Use when: "Capture my voice", "Voice guide", "Write like me", "Train AI on my style"
→ voice-extractor/SKILL.md | $9 premium version on Claw Mart →
Remove AI-generated jargon and restore human voice to text. Built from analyzing 1,000+ AI vs human content pieces.
Use when: "This sounds like AI", "Make it human", "Remove AI voice", "De-robotify this"
Generate platform-specific social post variants (Twitter, LinkedIn, Reddit) from one source input. No API dependency.
Use when: "Turn this into social posts", "Repurpose for Twitter/LinkedIn", "Create social variants"
Research any topic across Reddit, X, and web from the last 30 days. Current trends, real community sentiment, and actionable insights in 7 minutes vs 2 hours manual research.
Use when: "What are people saying about X?", "Current trends in Y", "Market research", "Community sentiment"
Search and analyze Reddit content using semantic AI search. Find user pain points, discover niche markets, validate business ideas with real user feedback.
Use when: "Search Reddit for...", "What does Reddit think about?", "Find pain points", "Validate this idea"
Fetch YouTube video transcripts, generate structured summaries with key insights and metadata. Supports full transcript delivery.
Use when: "Summarize this YouTube video", "Get transcript from...", "Key takeaways from this video"
Audit and rewrite your LinkedIn profile to attract the right people. Scores each section, rewrites headline and about copy, and includes an AI visibility checklist for ChatGPT/Perplexity/Claude search.
Use when: "Optimize my LinkedIn", "Rewrite my about section", "LinkedIn profile help", "AI search visibility"
→ linkedin-profile-optimizer/SKILL.md
Quick conversion audit for any homepage or landing page. Get actionable feedback in minutes.
Use when: "Review my homepage", "Why isn't my page converting?", "Audit my landing page"
Build personalized cold outreach sequences for LinkedIn and email. Research, connection requests, follow-ups, and conversion.
Use when: "Cold outreach", "LinkedIn messages", "Prospecting sequence", "Sales emails"
→ cold-outreach-sequence/SKILL.md
Turn client wins into formatted case studies for proposals, social proof, and sales conversations.
Use when: "Write a case study", "Document results", "Client success story", "Build social proof"
Systematically gather and format client testimonials for social proof.
Use when: "Get testimonials", "Social proof", "Client quotes", "Build credibility"
→ testimonial-collector/SKILL.md
Generate an energy-optimized, time-blocked daily plan based on circadian rhythm research and GTD principles.
Use when: "Plan my day", "Time block today", "What should I work on?", "Daily schedule"
Industry-adaptive B2B newsletter creation with stage, role, and geography-aware workflows.
Use when: "Create a newsletter", "Curate content for newsletter", "B2B newsletter", "Weekly digest"
→ newsletter-creation-curation/SKILL.md
These skills work with any AI that can read instructions:
| Tool | Where to Put Skills |
|---|---|
| Claude Code | ~/.claude/skills/ |
| OpenClaw | ~/.openclaw/skills/ |
| GitHub Copilot | .github/skills/ in your repo |
| VS Code Copilot | .github/skills/ in your workspace |
| ChatGPT/Claude (manual) | Paste SKILL.md content into your prompt |
Option A: Clone the whole repo
git clone https://github.com/BrianRWagner/ai-marketing-skills.git
Option B: Copy individual skills
# Clone first
git clone https://github.com/BrianRWagner/ai-marketing-skills.git
# Copy what you need (example: Claude Code)
cp -r ai-marketing-skills/positioning-basics ~/.claude/skills/
cp -r ai-marketing-skills/voice-extractor ~/.claude/skills/
Once installed, just ask your AI to help with that topic. The skill activates automatically based on keywords.
Examples:
The AI will follow the skill's framework instead of generic responses.
| Platform | Status | Notes |
|---|---|---|
| Claude Code | ✅ Full Support | Native skills folder |
| OpenClaw | ✅ Full Support | Native skills folder |
| GitHub Copilot | ✅ Full Support | Via .github/skills |
| VS Code Copilot | ✅ Full Support | Via workspace |
| ChatGPT | ⚠️ Manual | Paste SKILL.md content |
| Claude.ai | ⚠️ Manual | Paste SKILL.md content |
| Cursor | ✅ Full Support | Via rules/context |
Deeper frameworks and ready-to-deploy AI systems. Available on Claw Mart:
| Skill | What It Does | Price | Link |
|---|---|---|---|
| 🎙️ Voice Extractor | Extract your authentic writing voice and teach your AI to sound like you — not like ChatGPT | $9 | Buy → |
| 🧠 Founder Intelligence | A decade-plus of books, podcasts, and founder interviews distilled into 9 strategic lenses. Decision-quality answers — not motivational advice. | $15 | Buy → |
| 🎙️ Voice-Matched Content System | Extract your voice from writing samples → generate content that sounds like you, not AI | $9 | Buy → |
| 🔍 Brand Positioning Audit | Audit any brand's positioning in 15 min — scored diagnosis + messaging rewrites | $9 | Buy → |
| ☀️ Morning Brief System | Wake up to weather, email digest, priorities, and overnight work summary | $14 | Buy → |
| 🚀 AI Employee Onboarding Wizard | Go from zero to a fully configured AI employee in 15 minutes — generates 7 production-ready config files | $9 | Buy → |
| 🔍 Competitor Intel Brief | Structured competitive teardown — positioning, ICP, moat assessment, vulnerability map, and attack brief | $12 | Buy → |
| Persona | What It Does | Price | Link |
|---|---|---|---|
| 🤵 The Chief of Staff | A complete AI Chief of Staff — proactive, opinionated, runs your day | $19 | Buy → |
| 🏗️ Multi-Agent Team Blueprint | Blueprint for running a 10-agent AI team with roles, routing, and meetings | $19 | Buy → |
👉 Browse all on Claw Mart: shopclawmart.com
Created by Brian Wagner — AI Marketing Architect
15+ years building marketing systems for Fortune 500s and startups. Now packaging that expertise for the AI era.
Found an issue? Have an improvement?
All contributions welcome. Let's make these skills better together.
MIT — Use freely. Attribution appreciated.
Marketing frameworks that AI actually executes. 🔱
Install via CLI
npx mdskills install BrianRWagner/ai-marketing-skillsAI Marketing Skills is a free, open-source AI agent skill. Marketing frameworks that AI actually executes. Not guides. Not courses. Skills — packaged expertise your AI agent loads and follows. Agent Skills are an open standard for packaging expertise as instructions that AI agents can follow. Traditional content: You read it → You apply it → You forget half of it. Agent Skills: Your agent reads it → Your agent applies it → Every time. Perfectly. Think of
Install AI Marketing Skills with a single command:
npx mdskills install BrianRWagner/ai-marketing-skillsThis downloads the skill files into your project and your AI agent picks them up automatically.
AI Marketing Skills works with Claude Code, Claude Desktop, Cursor, Vscode Copilot, Windsurf, Continue Dev, Codex, Gemini Cli, Amp, Roo Code, Goose, Opencode, Trae, Qodo, Command Code, Chatgpt. Skills use the open SKILL.md format which is compatible with any AI coding agent that reads markdown instructions.