SEO and AEO (Answer Engine Optimization) best practices including EEAT principles, structured data, and technical SEO. Use when implementing metadata, sitemaps, structured data, or optimizing content for search engines and AI assistants.
Add this skill
npx mdskills install sanity-io/seo-aeo-best-practicesWell-organized reference to SEO/AEO best practices with clear trigger conditions and external resources
1---2name: seo-aeo-best-practices3description: SEO and AEO (Answer Engine Optimization) best practices including EEAT principles, structured data, and technical SEO. Use when implementing metadata, sitemaps, structured data, or optimizing content for search engines and AI assistants.4license: MIT5metadata:6 author: sanity7 version: "1.0.0"8---910# SEO & AEO Best Practices1112Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.1314## When to Apply1516Reference these guidelines when:17- Implementing metadata and Open Graph tags18- Creating sitemaps and robots.txt19- Adding JSON-LD structured data20- Optimizing content for featured snippets21- Preparing content for AI assistants (ChatGPT, Perplexity, etc.)22- Evaluating content quality using EEAT principles2324## Core Concepts2526### SEO (Search Engine Optimization)27Optimizing content to rank well in traditional search results (Google, Bing).2829### AEO (Answer Engine Optimization)30Optimizing content to be selected as authoritative answers by AI systems.3132### EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)33Google's framework for evaluating content quality.3435## Resources3637See `resources/` for detailed guidance:38- `resources/eeat-principles.md` — EEAT implementation and author schema39- `resources/structured-data.md` — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)40- `resources/technical-seo.md` — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)41- `resources/aeo-considerations.md` — AI/AEO considerations (AI Overviews, crawler management)42
Full transparency — inspect the skill content before installing.