Open Strategy Partners (OSP) Marketing Tools for LLMs

1# Open Strategy Partners (OSP) Marketing Tools for LLMs
2 
3![](https://badge.mcpx.dev?type=server 'MCP Server') 
4 
5A comprehensive suite of tools for technical marketing content creation, optimization, and product positioning based on [Open Strategy Partners](https://openstrategypartners.com)' proven methodologies. 
6 
7This software is based on the [Model Context Protocol (MCP)](https://openstrategypartners.com/blog/the-model-context-protocol-unify-your-marketing-stack-with-ai/) and is can be used by any LLM client that supports the MCP. 
8 
9As of early February 2025, the LLM clients that support MCP include:
10- [Claude desktop app](https://claude.ai/download) is the easiest to use for the less technical among us (and it is made by the inventors of the MCP).
11- [Cursor IDE](https://www.cursor.com/) is very popular with our developer friends.
12- [LibreChat](https://www.librechat.ai/) is an excellent open source AI/LLM interface app.
13 
14Read our vision paper on how [Agentic AI will benefit marketing](https://openstrategypartners.com/blog/mastering-llm-interaction-preparing-marketing-teams-for-agentic-ai-success-with-mcp/).
15 
16## Features
17 
18### 1. OSP Product Value Map Generator
19Generate structured [OSP product value maps](https://openstrategypartners.com/the-osp-value-map/) that effectively communicate your product's worth and positioning:
20- Tagline creation and refinement
21- Position statements across market, technical, UX, and business dimensions
22- Persona development with roles, challenges, and needs
23- Value case documentation
24- Feature categorization and organization
25- Hierarchical structure for features, areas, and categories
26- Validation system for completeness and consistency
27 
28### 2. OSP Meta Information Generator
29Create optimized metadata for web content:
30- Article titles (H1) with proper keyword placement
31- Meta titles optimized for search (50-60 characters)
32- Meta descriptions with clear value propositions (155-160 characters)
33- SEO-friendly URL slugs
34- Search intent analysis
35- Mobile display optimization
36- Click-through rate enhancement suggestions
37 
38### 3. OSP Content Editing Codes
39Apply [OSP's semantic editing codes](https://openstrategypartners.com/resources/the-osp-editing-codes/) for comprehensive content review:
40- Scope and narrative structure analysis
41- Flow and readability enhancement
42- Style and phrasing optimization
43- Word choice and grammar verification
44- Technical accuracy validation
45- Inclusive language guidance
46- Constructive feedback generation with before/after examples
47 
48### 4. OSP Technical Writing Guide
49Systematic approach to creating high-quality technical content:
50- Narrative structure development
51- Flow optimization
52- Style guidelines
53- Technical accuracy verification
54- Content type-specific guidance (tutorials, reference docs, API documentation)
55- Accessibility considerations
56- Internationalization best practices
57- Quality assurance checklists
58 
59### 5. OSP On-Page SEO Guide
60Comprehensive system for optimizing web content for search engines and user experience:
61- Meta content optimization (titles, descriptions with character limits and keyword placement)
62- Content depth enhancement (subtopics, data integration, multi-format optimization)
63- Search intent alignment (5 types: informational, navigational, transactional, commercial, local)
64- Technical SEO implementation (keyword research, integration protocols, internal linking rules)
65- Structured data deployment (FAQ, How-To, Product schemas)
66- Content promotion strategies (social media, advertising approaches)
67- Quality validation protocol (constructive feedback, diff-based revision system)
68- Performance measurement methods (CTR, bounce rate, time on page metrics)
69 
70 
71## Usage Examples
72 
73In all of these examples, it is assumed that you will provide the texts that you wish to improve, or the technical documentation that describes the product you are marketing. 
74 
75### Value Map Generation
76 
77```plaintext
78Prompt: "Generate an OSP value map for [Product Name] focusing on [target audience] with the following key features: [list features]"
79 
80Example:
81"Generate an OSP value map for CloudDeploy, focusing on DevOps engineers with these key features:
82- Automated deployment pipeline
83- Infrastructure as code support
84- Real-time monitoring
85- Multi-cloud compatibility
86- [the rest of your features or text]"
87```
88 
89### Meta Information Creation
90 
91```plaintext
92Prompt: "Use the OSP meta tool to generate metadata for an article about [topic]. Primary keyword: [keyword], audience: [target audience], content type: [type]"
93 
94Example:
95"Use the OSP meta tool to generate metadata for an article about containerization best practices. Primary keyword: 'Docker containers', audience: system administrators, content type: technical guide"
96```
97 
98### Content Editing
99 
100```plaintext
101Prompt: "Review this technical content using OSP editing codes: [paste content]"
102 
103Example:
104"Review this technical content using OSP editing codes:
105Kubernetes helps you manage containers. It's really good at what it does. You can use it to deploy your apps and make them run better."
106```
107 
108### Technical Writing
109 
110```plaintext
111Prompt: "Apply the OSP writing guide to create a [document type] about [topic] for [audience]"
112 
113Example:
114"Apply the OSP writing guide to create a tutorial about setting up a CI/CD pipeline for junior developers"
115```
116## Installation
117 
118### Prerequisites
119 
120#### Windows
1211. Install Claude Desktop (or another MCP-enabled AI tool)
122   - Download [Claude for Desktop](https://claude.ai/download) 
123   - Follow the current installation instructions: [Installing Claude Desktop](https://support.anthropic.com/en/articles/10065433-installing-claude-for-desktop)
124     
1252. Install Python 3.10 or higher:
126   - Download the latest Python installer from [python.org](https://python.org)
127   - Run the installer, checking "Add Python to PATH"
128   - Open Command Prompt and verify installation with `python --version`
129 
1303. Install uv:
131   - Open Command Prompt as Administrator
132   - Run `pip install --user uv`
133   - Verify installation with `uv --version`
134 
135#### macOS
1361. Install Claude Desktop (or another MCP-enabled AI tool)
137   - Download [Claude for Desktop](https://claude.ai/download) 
138   - Follow the current installation instructions: [Installing Claude Desktop](https://support.anthropic.com/en/articles/10065433-installing-claude-for-desktop)
139     
1402. Install Python 3.10 or higher:
141   - Using Homebrew: `brew install python`
142   - Verify installation with `python3 --version`
143 
1443. Install uv:
145   - Using Homebrew: `brew install uv`
146   - Alternatively: `pip3 install --user uv`
147   - Verify installation with `uv --version`
148 
149## Configuration
150 
151Add the following to your `claude_desktop_config.json`:
152 
153```json
154{
155    "mcpServers": {
156        "osp_marketing_tools": {
157            "command": "uvx",
158            "args": [
159                "--from",
160                "git+https://github.com/open-strategy-partners/osp_marketing_tools@main",
161                "osp_marketing_tools"
162            ]
163        }
164    }
165}
166```
167## Attribution
168 
169This software package implements the content creation and optimization methodologies developed by [Open Strategy Partners](https://openstrategypartners.com). It is based on their LLM-enabled marketing tools and professional content creation frameworks.
170 
171For more information and original resources, visit:
1721. [The OSP Writing and Editing Guide](https://openstrategypartners.com/osp-writing-editing-guide/)
1732. [Editing Codes Quickstart Guide](https://openstrategypartners.com/blog/osp-editing-codes-quick-start-guide/)
1743. [OSP Free Resources](https://openstrategypartners.com/resources/)
175 
176## License
177 
178This software is licensed under the Attribution-ShareAlike 4.0 International license from Creative Commons Corporation ("Creative Commons"). 
179 
180This means you are free to:
181- Share: Copy and redistribute the material in any medium or format
182- Adapt: Remix, transform, and build upon the material for any purpose, even commercially
183 
184Under the following terms:
185- Attribution: You must give appropriate credit to Open Strategy Partners, provide a link to the license, and indicate if changes were made
186- ShareAlike: If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original
187 
188For the full license text, visit: [Creative Commons Attribution-ShareAlike 4.0 International License](https://creativecommons.org/licenses/by-sa/4.0/)
189 
190## Contributing
191 
192We welcome contributions to improve these tools. Please submit issues and pull requests through our repository.
193 
194## Support
195 
196For questions and support:
1971. Check our documentation
1982. Submit an issue in our repository
1993. Contact Open Strategy Partners for [professional consulting](https://openstrategypartners.com/contact/)
200