Writes marketing copy using proven copywriting frameworks. Use when user needs copy for ads (Facebook, Instagram, TikTok, YouTube), landing pages, sales pages, email sequences, LinkedIn posts, product descriptions, or any marketing content.
Add this skill
npx mdskills install ognjengt/brand-copywriterComprehensive copywriting framework with strong execution flow, reference integration, and quality checks
This repository contains 20+ Claude skills that will help you turn Claude into a Fortune 500 growth team.
Stop prompting from scratch and use 20+ proven marketing, copywriting, and product skills companies pay millions for.
npx skills add https://github.com/ognjengt/founder-skills
Install a specific skill:
npx skills add https://github.com/ognjengt/founder-skills --skill prd-generator
Clone the repo and copy all skills to your project:
git clone https://github.com/ognjengt/founder-skills
cp -r founder-skills/skills/* .claude/skills/
Or copy a single skill:
cp -r founder-skills/skills/prd-generator .claude/skills/
To install globally (available across all projects):
cp -r founder-skills/skills/* ~/.claude/skills/
| Skill | Description |
|---|---|
sop-creator | Creates detailed Standard Operating Procedures for business processes |
cro-optimization | Analyzes landing pages against 13 CRO principles and provides detailed optimization recommendations with before/after examples |
viral-hook-creator | Creates viral hooks for content and marketing |
lead-magnet-generator | Creates viral lead magnet posts with CTAs that drive comments and DMs — produces quick and detailed formats for Twitter/X and LinkedIn |
strategic-planning | Analyzes your business to deliver 3 specific, high-impact next moves for growth (marketing/sales) — asks diagnostic questions when needed to uncover bottlenecks and opportunities |
go-to-market-plan | Delivers 3 best go-to-market strategies tailored to your product, stage, and market — asks diagnostic questions about product readiness, ICP, competitive positioning, and distribution channels |
x-writer | Creates 3 viral X (Twitter) posts in different proven formats with creator voice matching (Hormozi, Naval, Gazdecki, Dakota, Machina, Ognjen) — uses 51+ post templates and 8 format structures |
linkedin-writer | Creates 2 viral LinkedIn posts in different proven formats with voice matching — uses 8+ post templates and 7 format structures (Lessons Learned, Blueprint, Story, Strategy, Case Study, Hot Take, Quick Hack) |
outreach-specialist | Crafts high-converting outreach sequences (cold email, LinkedIn DM, X DM) using 8 proven templates with follow-up strategy, platform-specific rules, and personalized messaging that books calls |
competitor-intel | Analyzes competitors with verified metrics, leverage strategies, and predicted next moves |
brand-copywriter | Writes marketing copy using proven frameworks (AIDA, PAS, BAB, etc.) for ads, landing pages, emails, and more |
pricing-strategist | Builds comprehensive pricing strategies with tiered plans, price justifications, and revenue optimization through interactive Q&A |
prd-generator | Generates professional PRD documents optimized for AI coding tools — asks clarifying questions and outputs PDF to ./prd_outputs/ |
product-hunt-launch-plan | Creates comprehensive, personalized Product Hunt launch plans to rank #1 — includes hour-by-hour battle plan, templates, and 20+ alternative launch platforms |
marketing-ideas | Produces the 5 best marketing ideas for your business from a curated database of 160+ proven strategies — tailored to your industry, audience, and goals |
After installation, use skills in Claude Code by typing:
/sop-creator create an employee onboarding process
/linkedin-writer write a post about our new product launch
After installation, create the FOUNDER_CONTEXT.md in your project root, and copy the contents from this repository.
Then replace the fields with your own custom values so that the skills are tailored to you:
Skills automatically check for this file and use it to personalize outputs. Each project can have its own context file for different businesses or clients.
Want to add a new skill? See CLAUDE.md for development guidelines.
skills/
└── your-skill/
├── SKILL.md # Main skill definition
└── references/ # Additional reference materials
MIT
Install via CLI
npx mdskills install ognjengt/brand-copywriterBrand Copywriter is a free, open-source AI agent skill. Writes marketing copy using proven copywriting frameworks. Use when user needs copy for ads (Facebook, Instagram, TikTok, YouTube), landing pages, sales pages, email sequences, LinkedIn posts, product descriptions, or any marketing content.
Install Brand Copywriter with a single command:
npx mdskills install ognjengt/brand-copywriterThis downloads the skill files into your project and your AI agent picks them up automatically.
Brand Copywriter works with Claude Code, Claude Desktop, Cursor, Vscode Copilot, Windsurf, Continue Dev, Codex, Gemini Cli, Amp, Roo Code, Goose, Opencode, Trae, Qodo, Command Code. Skills use the open SKILL.md format which is compatible with any AI coding agent that reads markdown instructions.